PR Defined and a Website renovation!

People often ask, "What IS Public Relations, anyway?" For those people, I've come up with a brief definition that helps address many of the important issues that PR consultants deal with on behalf of their clients. Here it is:

pub·lic re·la·tions (noun)

the communications management function that seeks to:

• build, maintain and protect reputations
• develop and maintain positive images and perceptions
• change negative perceptions into neutral ones, and eventually, into positive ones
• create positive, clear and satisfying communications with customers and others being served
• manage outside communication to ensure accuracy and positive perceptions

Please also take a look at the new look of www.abbottpr.com.

Customer service - and why it matters

Abbott Public Relations can help you deliver Excellent Service.

Whether it’s a book, a hamburger, a house or a service, delivering it to your clients with Excellent Service helps your business maintain a good reputation.

Why Excellent Service is important:

1. This is a service-based economy (80% are in service-related jobs) so service is the core of what America does. Doing it well means you’re doing business well.
2. The bad news is that service - human interaction with customers - is bad just about everywhere, so your Excellent Service will stand out.
3. If it’s worth doing, it’s worth doing right.
4. Why will you and your employees deliver Excellent Service? Because you’re the boss, and you say so.

How APR can help
Abbott Public Relations can walk you through your business, help you discover service weaknesses and offer solutions to help you address them and create a realistic Customer Service Plan.

The Plan will help you convey these improvements to your customers, potential customers, and other publics.