"Our company's not harming the Earth. Shhhh! Don't tell anyone!"

A business that makes nothing but money is a poor kind of business. — Henry Ford (1863-1947)

Is your company doing something differently this month to be more environment-friendly?

Are you recycling in a new and innovative way, or recycling something others are NOT? Are you cutting steps in a process that was once wasteful of resources, but now is saving resources (and probably money)? Are you using a recycled material? Are you saving electricity? Water? Other fuels?

If you are, then why don’t I know about it? And more importantly, why don’t your customers… and future customers?

2008 will likely be the year we all become a lot more environmentally friendly, and if you are actually doing something good for the environment, don’t you think someone should know about it?

While it’s not always polite to brag. But when you’re doing something in the business world that’s new, exciting and innovative (and, incidentally, good for the environment, and for your business) it’s simply foolish to not tell others about it.

That’s where Abbott Public Relations comes in.

APR can not only effectively craft a written message telling others about the good things you’re doing on behalf of Nature, we can make sure the right people hear about it. Your customers, but also your potential future customers, need to hear about good news - and the right media channel needs to be chosen, be it news media, internal communications or direct communications with customers or other publics.

Whatever your business, APR can help your Green message get out.