Tuesday, November 20, 2007

Some Recent PR Disasters in the News

"Craigslist Nanny Found Dead in Trunk"
"They say Katherine Olson was last seen by friends when she went to meet someone about a nanny job posted on Craigslist.org, the Internet bulletin board.

A day later, her body was found in her car at a Minnesota nature preserve. Police declined to say how the 24-year-old was killed.

Authorities say a 19-year-old man who they believe placed the ad is being held pending charges. Authorities did not release his name but said charges could be filed as soon as today"

Lesson: Sometimes your customers can create a PR nightmare using your services.
Remedy: Be ready to deal with it by changing policies, procedures and making sure abuses happen less often, or not at all.

"GAP tops made by child slave labor"
"Tops sewn by children at a factory in India will not be sold in Gap stores, the clothing retailer has said. After a story in the British newspaper the Observer reported a Gap supplier was using children as young as 10 to make shirts, the San Francisco-based retailer, which has 200 of its 2,000 suppliers in India, issued a recall of the shirts and launched an investigation. The article stated the children were working 16 hours a day for no pay and that the workplace was a "derelict industrial unit" with an overflowing toilet."

Lesson: If you think you’re going to get away with something, think again.
Remedy: Come clean, express honest and profound regret, and CHANGE your way of doing business.