Wednesday, February 11, 2009

News Release: APR Client ReMine Recycling Teams with Ink Cartridge Recycler to Recycle E-Waste


Tuesday, February 10, 2009
Contact: Mike Lynch, owner, InkSpot, 603-425-0090, manchester(at); Zeke Gable, ReMine Recycling, LLC, 603-505-2379; info(at)

Manchester and Derry InkSpot Locations Partner with ReMine Recycling to Collect E-Waste

MANCHESTER - InkSpot, a cartridge refilling business, has partnered with ReMine Recycling, to collect electronic waste at its InkSpot’s Manchester and Derry locations.

The e-waste drop-off program begins on Monday, Feb. 9 at the Manchester InkSpot at Shaw's Plaza, 373 South Willow St., and the Derry InkSpot at Plaza One, 37 Crystal Avenue, in Derry (next to T-Bones restaurant.)

Customers will be able to drop off a wide variety of electronics to be safely recycled. Computers or monitors can be dropped off for $10 each. Up to five computers can be dropped off per visit. Televisions can be left for a $15 fee. Printers, Scanners, microphones, speakers, other accessories can be left for $1 each, or up to five of them free when dropped off with a computer.

Power cables, USB cords and other miscellaneous wires or extension cords can be dropped off at no cost.

Gable praised InkSpot for participating in the program.

"InkSpot is a great company and ReMine Recycling is happy to partner with them in helping serve the growing need to responsibly recycle electronics in our communities,” he said. “When you recycle through our drop off locations, you'll be doing good by assuring that the material is recycled in an environmentally and ethically responsible way.”

Customers who participate in the program will be rewarded with a gift certificate for Cactus Jack’s restaurant (while supplies last) said Gable.

The program will provide a valuable service for InkSpot’s customers, said InkSpot owner Mike Lynch.

"InkSpot customers love saving money and saving the environment,” said InkSpot owner Mike Lynch. “By refilling their cartridges at InkSpot they have helped keep over 30,000 cartridges out of local landfill. Partnering with ReMine to help consumers and businesses dispose of e-waste properly is a natural extension of InkSpot service offerings."

InkSpot refills printer, fax and copier cartridges for consumers and businesses. They also carry a full line of compatible ink and toner cartridges. When compared with buying new cartridges, ink cartridge customers save up to 60 percent and toner cartridge customers save up to 40 percent. They can be found online at

ReMine Recycling, LLC is a Hudson, NH-based recyclables company dedicated to making recycling easier and cheaper for companies, non-profits and individuals. ReMine Recycling is an innovative recyclables broker, collecting, processing and redistributing metals and electronic waste, preventing them from entering the waste stream. They can be found online at


Release created and distributed by Abbott Public Relations. We are online at


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Friday, February 06, 2009

What is a “Reputation Agency” and what does it do?

Since January, Abbott Public Relations has been describing itself as a Reputation Agency TM. But what, exactly, does that mean?

It means APR is completely focused on creating, building and maintaining your reputation, whether you’re an individual, a new startup, a small business or a home business.

“Reputation,” to some, might seem like a nebulous, hard-to-pin-down term, but it really isn’t, and is actually a vital tool to have in your business arsenal. In fact, without it, your business may have a very short life indeed.

In brief, a reputation is one’s good name, or more specifically, how your name is perceived by those with whom you do business - or even with whom you HOPE to do business or interact with in the future.

Reputation is the quality or character of an individual or business, as seen and judged by others (fairly or unfairly) and it’s the recognition by others of your characteristics and abilities.

But how is a reputation built, exactly?

First, we must assess two things: Where your current reputation stands and where you want to be at a certain time in the near future.

“Where you are” in regards to reputation is defined as how you’re viewed by your customers (and sometimes by your WOULD-BE customers) as well as your vendors, managers and employees.

Sometimes discovering just where you are is quite a surprise. Simply put, often we think things are viewed one way, when in fact, they’re viewed quite differently by others. That’s a very important thing to know, because we have to remember that “reputation” isn’t how we view ourselves, it’s how others view us.

Once we know how others view us as individuals or as a company, we can address that reputation head-on, and honestly.

Do you need to improve customer service? Should you become more active in your community? Do your customers, vendors and others who interact with you (those we PR folks call “publics”) need to be better aware of the good things you’re ALREADY doing? Should you be communicating better with them about what’s new, innovative and creative in your particular business - or in your profession?

All of these are questions to be asked in order to reach a certain “reputation goal,” which can be defined, perhaps, as “increase customer traffic by X percent within the next three months,” or “increase awareness of our business in the community by Y percent at the end of this campaign.” These can be used as yardsticks for your efforts to improve your reputation after you implement them.

So you can easily see that reputation isn’t some mysterious, un-definable thing, but rather, a vital part of your business.

And a small, nimble, affordable, creative Reputation Agency TM like Abbott Public Relations is just the firm you need to get your reputation to where it needs to be.


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