A business that makes nothing but money is a poor kind of business. — Henry Ford (1863-1947)
Is your company doing something differently this month to be more environment-friendly?
Are you recycling in a new and innovative way, or recycling something others are NOT? Are you cutting steps in a process that was once wasteful of resources, but now is saving resources (and probably money)? Are you using a recycled material? Are you saving electricity? Water? Other fuels?
If you are, then why don’t I know about it? And more importantly, why don’t your customers… and future customers?
2008 will likely be the year we all become a lot more environmentally friendly, and if you are actually doing something good for the environment, don’t you think someone should know about it?
While it’s not always polite to brag. But when you’re doing something in the business world that’s new, exciting and innovative (and, incidentally, good for the environment, and for your business) it’s simply foolish to not tell others about it.
That’s where Abbott Public Relations comes in.
APR can not only effectively craft a written message telling others about the good things you’re doing on behalf of Nature, we can make sure the right people hear about it. Your customers, but also your potential future customers, need to hear about good news - and the right media channel needs to be chosen, be it news media, internal communications or direct communications with customers or other publics.
Whatever your business, APR can help your Green message get out.
Wednesday, December 26, 2007
Tuesday, November 20, 2007
Some Recent PR Disasters in the News
"Craigslist Nanny Found Dead in Trunk"
"They say Katherine Olson was last seen by friends when she went to meet someone about a nanny job posted on Craigslist.org, the Internet bulletin board.
A day later, her body was found in her car at a Minnesota nature preserve. Police declined to say how the 24-year-old was killed.
Authorities say a 19-year-old man who they believe placed the ad is being held pending charges. Authorities did not release his name but said charges could be filed as soon as today"
Lesson: Sometimes your customers can create a PR nightmare using your services.
Remedy: Be ready to deal with it by changing policies, procedures and making sure abuses happen less often, or not at all.
"GAP tops made by child slave labor"
"Tops sewn by children at a factory in India will not be sold in Gap stores, the clothing retailer has said. After a story in the British newspaper the Observer reported a Gap supplier was using children as young as 10 to make shirts, the San Francisco-based retailer, which has 200 of its 2,000 suppliers in India, issued a recall of the shirts and launched an investigation. The article stated the children were working 16 hours a day for no pay and that the workplace was a "derelict industrial unit" with an overflowing toilet."
Lesson: If you think you’re going to get away with something, think again.
Remedy: Come clean, express honest and profound regret, and CHANGE your way of doing business.
"They say Katherine Olson was last seen by friends when she went to meet someone about a nanny job posted on Craigslist.org, the Internet bulletin board.
A day later, her body was found in her car at a Minnesota nature preserve. Police declined to say how the 24-year-old was killed.
Authorities say a 19-year-old man who they believe placed the ad is being held pending charges. Authorities did not release his name but said charges could be filed as soon as today"
Lesson: Sometimes your customers can create a PR nightmare using your services.
Remedy: Be ready to deal with it by changing policies, procedures and making sure abuses happen less often, or not at all.
"GAP tops made by child slave labor"
"Tops sewn by children at a factory in India will not be sold in Gap stores, the clothing retailer has said. After a story in the British newspaper the Observer reported a Gap supplier was using children as young as 10 to make shirts, the San Francisco-based retailer, which has 200 of its 2,000 suppliers in India, issued a recall of the shirts and launched an investigation. The article stated the children were working 16 hours a day for no pay and that the workplace was a "derelict industrial unit" with an overflowing toilet."
Lesson: If you think you’re going to get away with something, think again.
Remedy: Come clean, express honest and profound regret, and CHANGE your way of doing business.
Friday, September 14, 2007
Customer service - and why it matters
Abbott Public Relations can help you deliver Excellent Service.
Whether it’s a book, a hamburger, a house or a service, delivering it to your clients with Excellent Service helps your business maintain a good reputation.
Why Excellent Service is important:
1. This is a service-based economy (80% are in service-related jobs) so service is the core of what America does. Doing it well means you’re doing business well.
2. The bad news is that service - human interaction with customers - is bad just about everywhere, so your Excellent Service will stand out.
3. If it’s worth doing, it’s worth doing right.
4. Why will you and your employees deliver Excellent Service? Because you’re the boss, and you say so.
How APR can help
Abbott Public Relations can walk you through your business, help you discover service weaknesses and offer solutions to help you address them and create a realistic Customer Service Plan.
The Plan will help you convey these improvements to your customers, potential customers, and other publics.
Whether it’s a book, a hamburger, a house or a service, delivering it to your clients with Excellent Service helps your business maintain a good reputation.
Why Excellent Service is important:
1. This is a service-based economy (80% are in service-related jobs) so service is the core of what America does. Doing it well means you’re doing business well.
2. The bad news is that service - human interaction with customers - is bad just about everywhere, so your Excellent Service will stand out.
3. If it’s worth doing, it’s worth doing right.
4. Why will you and your employees deliver Excellent Service? Because you’re the boss, and you say so.
How APR can help
Abbott Public Relations can walk you through your business, help you discover service weaknesses and offer solutions to help you address them and create a realistic Customer Service Plan.
The Plan will help you convey these improvements to your customers, potential customers, and other publics.
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